/what-i-do

What I
do.

Image, film, sound and software — for brands, for companies and for my own work.

Independent practiceFrankfurt Area · worldwideSince 1997

What gets made

From the brand world to software.

I set the look and every setting. AI carries it out.

01Custom SoftwareSoftware that follows how a company works: personal dashboards, web apps, internal tools — with AI built in.02Brand ContentA defined brand world — characters, products, look, visual identity and language — across every channel.
03Brand StorytellingStories with characters, a world and a dramatic arc, told in image, film and sound.
04Commercial VisualsAd images and product videos that don't look like stock footage.05Creative AdvertisingAd ideas and spots, with a version for every format and language.06Social VideosShort vertical videos, made as a series for the rhythm of the feed.

How I make it

Five layers under every piece.

Above them sits the orchestration: my engine runs all five.

01

Image

Art direction and the brand look. Characters and products stay the same in every picture.

Art directionBrand lookCharactersProduct images
02

Video

Commercials, product videos and social series, from the idea to the edit.

CommercialsProduct videosSocial seriesEditing
03

Sound

I've been composing, mixing and mastering since 1997. For film and advertising, I make the music with AI, as part of the concept.

CompositionMix & masterSound identityAI music
04

Motion

Motion design, kinetic type and animation, in the brand's look.

Motion designKinetic typeAnimationTitles
05

Code

I develop custom software: dashboards, web apps, internal tools and the AI inside them.

DashboardsWeb appsInternal toolsAI integration